Ad Buster

Nike, a company known and loved all across the planet is also the source of one of the biggest controversies in my lifetime. Nike was known for their quality shoes that made you run faster, jump higher, and be better than the best you can be, but now, they are rumored to have employed young children in Korea to make their shoes. Thus, a parody of a nike advertisement I found seemed like a good place to start to make a subverted image. Originally the nike ad says, "Whats the secret of speed? Ask the master." By adding this text, the main idea that the audience gets is flipped 180 degrees. The message being put forth by this new image is very critical of Nike, one that directly accuses the company of employing small children in their shoe-making. The intended audience of the image is people who own Nike products, for it is informing them of where some of their beloved companies products once came. Since the accusations on Nike for using child-labor are so generally known, there a only a very small audience being left out, like those who are too young to know the controversy surrounding the brand. Lastly, this image's rhetoric is quite strong, tugging at the heart strings of the audience while employing a diabolical sense of humor, creating an emotional connection between the audience and the image.